Evisu
Evisu is the brainchild of Hidehiko Yamane – a real connoisseur of jeans. He passionately searched for the best products to import from anywhere in the world. He soon realized that quality denim, the original, was impossible to find on the market. Then, during one of his trips looking for vintage pieces, he came across a 1950s American loom capable of weaving forty metres of a “selvedge” denim a day. Yamane had an idea: why not make exceptional jeans for connoisseurs like himself? So the Evisu adventure began. In 1988 Yamane – who calls himself a tailor, not a designer of jeans – created a cult product that’s is even more popular today.
He personally painted his famous seagull logo on each Evisu garment, a long and expensive process that only produced a dozen jeans a day. Meanwhile in the early 90s, the vintage trend took on and Evisu Jeans were growing in demand. In 1997 Evisu jeans took a leap forward when they were made on licence in Italy with the famous Japanese denim.
Buy Evisu Clothes
EVISU BONSAI DENIM Denim trousers WOMEN on YOOX.COM
£18.00
EVISU BONSAI
Denim cotton Boot cut Mid Rise Coloured wash Snap-button, zipper Five pockets Small studs Rear logo Do not dry clean Iron at 110° c max Wash at 30° c Do not tumble dry Denim cotton Woven More
