Fred Perry

The Fred Perry logo was based on the old Wimbledon symbol, and the brand’s heritage is firmly rooted in its tennis history in the same way as Lacoste. But both have now gone way beyond that and found an audience in the World of casual fashion.

Fred Perry polo shirts and clothing has long been associated with the Mod scene through icons like Pete Townsend and Paul Weller, and have remained a very British Mens designer brand while also expanding into a global market. The Fred Perry brand is as popular today with modern musicians including Noel Gallagher, the Kaiser Chiefs, Kasabian and many others.

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